Referral Strategies

friends-familyFriends, family and people You Know

As a Referral Agent with an active license, now you can be a resource to help anyone, anytime, anywhere!

past-clientsPast Clients

If you’ve been in real estate before, past clients can be an excellent source of referrals in the future. Keep in touch on a regular basis and let them know you can still help them with their real estate needs.

transactionsYour own transactions

This strategy alone generally pays for a lifetime worth of membership! Earn 25%-75% referral commissions EVERY time you buy and/or sell a home.


Co-workers can be a huge source of referral leads, especially if you work for a larger company.

social-mediaSocial Media Networking

Let your social media connections know that you can help them with their real estate needs anytime, anywhere!

chance-encountersChance Encounters

Wherever you are, let people know that you are a Referral Agent and can help them find the perfect agent for their needs. Over the course of a year, you’ll run into 5 people who are considering buying or selling real estate.

professionalsProfessional Contacts

These professionals often know their clients, and might know if someone is moving into or out of the area:

Examples: Doctor – Dentist – Veterinarians – Attorneys – Accountants – Financial planners – Insurance Salesmen

service providersService Provider Contacts

These small business also know if their clients are moving into or out of the area.  Why not drop off a business card or flyer?  After all, YOU are the person who can set people up with the perfect agent for their needs!

Examples: Hair Stylist – Drycleaner – Nail Salon – Tailor – Coffee Shop – Restaurant – Florist – Packing/Shipping Store – Storage Companies


Simple inexpensive advertising is always a good idea.  For example, start a new or transform your old website into a lead generating website.  Web hosting is inexpensive, usually under $5 per month.
Examples: Internet Advertising – Quarterly mailings – Lead purchase programs – Local Paper/Website/Radio – Just Sold/Just Listed postcards – Club/organization newsletters

relocationCorporate Relocation

Many companies or organizations don’t have an “official” Relocation Department.  Contact the HR Department and offer your services!

Examples: Military Base – Boarding School – Regional Retailers – Local Sports Teams – Universities/Colleges – Small to Mid-Size Companies

organizationsOrganizations, Associations, Groups

Offer to hold home buying/selling seminars, advertise in, or write an article in a newsletter if there is one.

Examples: Book Club – Charity Group – Union Groups – Alumni Association – Sports Team or League – Church or Synagogue – Health/Country Club – Men’s/Women’s Clubs – Homeowners Association – Parent/Teacher/School Association